Persona
Developer-First Identity Verification Platform
Persona is the verified identity platform offering configurable identity verification, KYC/AML, KYB, and fraud prevention. Built for product and engineering teams, Persona enables companies to build fully custom identity flows with a modular approach — combining document verification, selfie biometrics, database checks, and risk signals. Their orchestration layer routes customers through different verification paths based on risk score.
At a glance
Built for
Fintechs · Marketplaces · Crypto · Enterprise
Based in
San Francisco, CA
Founded
2018
Official source
withpersona.comProfile snapshot
The essentials at a glance
A concise overview of where Persona fits in the financial crime technology landscape.
Category
Identity Verification
Customer focus
Fintechs, Marketplaces, Crypto, Enterprise
Headquarters
San Francisco, CA
Typical deployment
1–2 weeks
Capabilities and implementation
What this vendor profile covers
Use these published details to understand the vendor’s broad scope and implementation surface before moving into personalized analysis.
Directory detail
Public capabilities
- KYC
- DocV
- Biometrics
- Identity Orchestration
- KYB
Directory detail
Deployment options
- Cloud / SaaS
- API
- Embedded SDK
Directory detail
Common integrations
- REST API
- Webhooks
- Salesforce
- Zapier
- Custom integrations
Directory detail
Trust and support details
- SOC 2 Type II
- GDPR
- CCPA
- Dedicated CSM
- Slack Connect
- Documentation
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